Real-world managers ask all the questions and they expect answers they can trust. How does the proposal compare with other possible actions?īusiness case proof is compelling and defensible only when Case builders address all the questions.Can we expect significant nonfinancial impacts?.Is funding your proposal a good business decision?.Know that revenue and cost forecasts alone make a weak business case.įor credibility, accuracy, and practical value in the real world, the case must deliver clear answers to other questions as well: Most merely suggest a few cost and revenue forecasts for your proposal.
The internet today is awash with books, training, and templates promising to help you answer the 'What happens?' question. Decision makers and planners rely on solid business case analysis for building the understanding and confidence they need to take action. The case answers in business terms: business costs, business benefits, and business risks. What happens if we take this, or that action? What happens if we take no action? Deliver the business case results that decision makersĮxpect: Cash flow forecasts, financial tactics, and convincing proof that your recommendation is the better business decision.